Maywa Denki is an art unit produced by Nobumichi Tosa. It was named after the company that his father used to run bygone days. Its unique style is indicated by a term he uses: for example, each piece of Maywa Denki's work is called "a product" and a live performance or exhibition is held as "a product demonstration." The products produced so far include "NAKI Series," fish-motif nonsense machines, "Tsukuba Series," original musical instruments, and "Edelweiss," flower-motif objet d'art. Although Maywa Denki is known and appreciated as an artist, its promotion strategies are full of variety: exhibition, live stages, performances, producing music, videos, writing, merchandising toys, stationery, and electric devices. As Nobumichi is still looking for a new scheme for a different approach to the public, Maywa Denki now in earnest begins to extend its activities to overseas, holding exhibitions in Europe (Paris, London) and selling Na-Cord in the United States in 2001. Maywa Denki is organized in 1993 as an art unit of two members (brothers), Masamichi (elder brother) and Nobumichi (younger brother) Tosa.